Screens are now a foundation of the way we work, communicate and collaborate.
Digital transformation is a hot buzzword today. Digital transformation means different things to different people (different industries), but all digital transformation projects share a single driving force: modernization to ensure your business doesn’t fall behind. Digital transformation is so broad that the list of commonalities isn’t long, but when you think about it, you’ll realize it’s true that every digital transformation has a visual element.
Humans are visual creatures. 90% of the information transmitted to our brain is visual. We seek and need visual input. Video is today’s means of communication, screens are driving the self-service revolution, our phones are lifelines, and they’re not really phones. If you remember what a phone used to be, you’ll know today’s cell phone is a computer with a screen.
The digital revolution is a screen revolution
A recent study states that 70% of digital transformation projects did not meet their goals. There’s lots of reasons behind those disappointing outcomes but almost all of them relate to people--to change management, to the mindset of the people involved. It’s worth making a few key points in that regard:
- People naturally gravitate towards displays and video, and those are key elements to communication, interactivity and collaboration today.
- Digital transformation needs to make interfaces, points of interaction and even the workplace itself intuitive, and intuitive means visual.
- The number of screens in use for customer engagement, for corporate communication and collaboration is steeply climbing and projections see that growth curve rising.
This brings us to the “why I should care” part. Video, digital displays, screens and video walls are a fundamental element of the IT landscape today, and that will only increase in the future. If you’re in IT, digital displays, large format screens, video walls and even LED walls are now part of your job or the job of someone else on your team. If they aren’t now, they will be soon.
So now we can realize that digital displays so important for Digital Transformation.
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